become a specialty in its own right, giving viewers a master class in directing, lighting, editing, music, and camera placement for the price of the movie. Personal DVD libraries are increasingly common and will continue to become more so. The influence of movies in our society can be noted in other ways as well. In 2005, White House policymakers were reported to be lobbying major studios, writers, and directors to add anti-drug messages within their films. When Revlon, BMW, Chanel, and Amazon.com